In our new digital age, buying media is much more sophisticated than simply availing media and receiving proposals or making selections on a platform. Ad technology has made the advertising industry more transparent in its performance measurements, yet more complicated in its cross-channel and platform approach and strategy. It takes years of media buying knowledge, learned strategy successes, and now, digital certifications. Results speak for themselves, yet are unique to each client's goals, strategies, and key performance indicators (KPIs).
Combining the power of traditional, digital and social media to tactically reach highly targeted audiences while driving traffic to engage with online resources.
During the darkest days of Covid-19, high awareness was needed to drive engagement with online resources. Multiple segments were targeted including ethnic and vulnerable populations. A multi-layered media strategy was needed. TV partnerships created high reach and awareness. Digital tactics included highly targeted video (OTT/CTV), display, and a combination of both on social.
- Over 28,000 local clicks
- Facebook, YouTube, Digital Video (OTT/CTV) Display & TV combine to drive assistance page traffic over 500%
- TV partnerships delivered $1.07 CPM
All three tactics — traditional, digital, and social — can create powerful results when integrated and aligned with the KPIs that drive success.
Increasing conversion goals (leads) by 111% with a lead strategy using content + paid media
For service-based businesses, growing leads is a priority performance indicator of their paid media ROI. Month-to-month lead growth is key to continually filling a pipeline of highly targeted in-market prospects. Using paid media for lead gen is an integrated, multi-tiered approach where newly engaged users create re-targeting pools that consistently drive more efficient lead conversions at a lower cost.
- Increased new users by 96%
- Increased leads by 111%
- Cost per lead decreased by 73%
Digital and social media return on investment (ROI) and return on ad spend (ROAS) comes down to identifying and meeting key performance indicators (KPIs) which are unique to each business and organization.
Increasing in-market shopper traffic by 360% using dynamic inventory ads
Retailers with online inventory need to drive in-market shoppers to their website to increase sales. Whether buying online or in-person, dynamic paid ads showcase the retailer’s specific inventory. Dynamic ads are one of the most cost-efficient ad strategies on digital and social media. We layer this strategy with customer lists, lookalike audiences, and other strategic targeting (along with privacy and fraud protection) to create a winning formula.
- Increase new users by 360%
- Increased campaign goal completions by 1,490%
- Decreased cost per click rates (CPCs) by 175%
Dynamic inventory ads are like friendly reminders to those in-market for your specific product or services, letting them know that the items they've been looking at are just one click away.
Digitally targeting audiences programmatically builds huge reach, high awareness, and drives tons of highly qualified new user traffic
Public education often relies on cross-channel video to educate and persuade. Using video, digital and social media campaigns can create high reach and awareness while driving a large amount of traffic to resources online. Contextual advanced digital video (OTT/CTV), display, and strategic social media placements are optimized for maximum reach which helps build audiences to remarket with call-to-actions.
- YouTube, Facebook, OTT/CTV, Display = 11 million digital ad impressions in one month
- 2,000% user increase to resources website
- Highly targeted audience segments — Geo, Demo, Behavioral, Contextual, Browser Language Targeting
Digital media is many times thought of as a mid- to lower-funnel option when in all reality, strategic digital (and social) tactics can produce quality top-funnel results that drive better mid- and lower-funnel successes.
Strategic shifting of search budgets to social during holiday social surge increases new website traffic by 97%
- Using the same budget, we strategically shifted search ad dollars to social media creating greater efficiencies on ad spend
- 97% increase in new users
- Increased campaign goal completions by 72%
Integrated strategy and fluid budgets allow for real-time optimizations and opportunity harvesting.
Increasing engagements 539% + growing account reach 66% with strategic value-based
content.
For brands, public figures, organizations and non-profits, growing engagement with their ideal audience is a vital part of their brand communication plan. It builds a base of engaged evangelists who will help support their cause when asked.
Consistently posting engaging content leads to better metric insights to help steer content priorities. This in-turn grows audience engagements which increase reach and growth over time. It only takes a few weeks to turn engagement around. However, strategic content consistency and account optimization is still key to long-term growth.
- Implemented a strategic content plan of 80% value-based content to drive audience engagement
- Increased page views by 961%
- Increased post reach by 222%
- Increased engagement actions by 539%
- Grew account reach by 66%
